Allstate Mayhem: Promposal Entry #5
The ad that I chose was the Allstate Promposal. This ad shows him on the ground with candles that spell out "prom?" and then leads to some of the candles knocking over and catching the leaves on fire and then part of the house one fire. I believe this ad is trying to show that even when you don't expect things to happen, they can at any moment, so it is best to get insurance such as Allstate in this case.
I think that they used this topic of prom to attract the younger generation who could possibly be needing to get insurance soon. Prom is typically for ages 17 to 19 in some cases, so they are reaching that age where insurance becomes a big factor in life.
In the ad he says "things are about to heat up" as he says this it shows a candle tipping over and catching a leaf on fire. They use this to show that things happen, and it is better to be safe with insurance then sorry.
After the leaf catches on fire part of the house does and the dad of the house comes out with a fire extinguisher and puts it out. The man selling Allstate then says that " if you didn't have insurance coverage then you would be paying for this yourself." He says this to show you that without insurance you would be paying out of pocket and would have no help with the costs.
This whole ad is trying to show you that if you do not have insurance then you would be in charge of paying for it if something like a fire where to happen. And that the best option for home insurance is Allstate.
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ReplyDeleteRemember to invite the reader into the conversation by establishing the context before jumping right into the ad/analysis. Good job of pulling out some concrete examples from the ad to illustrate your points and anchor your analysis. You're on the right track!
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